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CoachVana vs Everfit: pricing, add-ons and marketplace fees compared

Everfit's base prices are low and its app is strong. The cost is in the add-ons and the marketplace fee, which is where CoachVana's one-price model pulls away.

Where Everfit is strong

  • Rated 4.8 out of 5 on Capterra across 418 reviews, with a polished client app and native macro tracking on paid plans.
  • A free Starter plan for 5 clients, and low band prices: 10 clients for $29, 50 for $95 a month.
  • Automation (Autoflow), on-demand content collections and a coach marketplace in beta across five countries.

Side by side

Everfit column checked September 2, 2026 against the sources at the bottom of this page.

  • Pricing model

    CoachVana

    $2 per active client per month after your first 3, $29 minimum, $149 cap per coach. One plan, every feature.

    Everfit

    Client bands: Pro 5 $19, Pro 10 $29, Pro 20 $49, Pro 35 $75, Pro 50 $95, Pro 75 $120, Pro 100 $140, Pro 300 $290 a month, billed monthly; Studio plans from $105.1

  • Free tier

    CoachVana

    First 3 active clients free forever, every feature. Not a trial.

    Everfit

    Starter: 5 clients, free. Nutrition tracking is not included on Starter.2

  • Nutrition tracking

    CoachVana

    Native, included: 400,000-food database, barcode scanner, AI meal-photo estimates, coach-set targets in grams.

    Everfit

    Native macro tracking with food search and a barcode scanner on Pro and Studio plans, plus MyFitnessPal and Cronometer sync. The MacroSnap AI food scanner is paid by the client: $7.99 a month or $29.99 a year.3

  • Meal plans

    CoachVana

    Included: build, template, assign, and import a plan from a PDF, spreadsheet or Word file.

    Everfit

    Meal Plans and Recipe Books is a $39 a month add-on ($33 on annual).1

  • Payments

    CoachVana

    0% commission. Clients pay on your own Stripe account at Stripe's standard rate; CoachVana adds nothing.

    Everfit

    Payments and Packages is an add-on from $9 a month. Processing is 3.15% + 30¢ on US cards (4.65% international), Stripe's fee included. Clients who find you through the Everfit marketplace carry a 15% revenue share for their first three months.4

  • Marketplace

    CoachVana

    Included: a public storefront at coachvana.com/c/you and a listing in the marketplace, with client reviews and free calculators.

    Everfit

    A coach marketplace in beta for coaches in the US, UK, Australia, New Zealand and Canada, with the 15% intro fee above.5

  • Branded app

    CoachVana

    Logo, banner, accent color and app finish inside the client app, included. White-label app on the Company plan ($99/mo).

    Everfit

    Advanced Custom Branding is a one-time $75 add-on on Pro and Studio; a standalone white-label app is Enterprise only, from a Studio plan with 500 clients.6

  • Program import

    CoachVana

    Included: programs and meal plans import from spreadsheets, PDFs, Word documents or a photo; clients from CSV.

    Everfit

    Programs are built in the app; no document or photo import is published.

  • Platforms

    CoachVana

    Web dashboard for coaches; free iOS and Android app for clients (coaches can use it too).

    Everfit

    Web, plus iOS and Android client and coach apps.1

What it costs per month

Platform subscription only, before payment processing. CoachVana: first 3 clients free, then $2 per active client, $29 minimum, $149 cap.

10 clients

CoachVana$29

Everfit$29

Pro 10. $77 with the meal plans and payments add-ons.

30 clients

CoachVana$54

Everfit$75

Pro 35. $123 with the meal plans and payments add-ons.

75 clients

CoachVana$144

Everfit$120

Pro 75. $168 with the meal plans and payments add-ons.

Moving from Everfit

  1. 01Export your client list from Everfit as a CSV, and your programs as spreadsheets or PDFs (screenshots work too).
  2. 02Import the programs into CoachVana: each file is parsed into days, exercises, sets and reps, exercises matched to the library, rest days kept. Review and save to your library.
  3. 03Import the client CSV, map the columns once, and every client gets an invite with their intake answers attached. Assign their program in the same step.
  4. 04Set up your plans on your Stripe account, then move each client's billing on the day their old subscription would renew, so nobody pays twice.
  5. 05Run both for two weeks, then cancel Everfit.

Questions

Is Everfit cheaper than CoachVana?
At the base price, often yes at small rosters: 10 clients is $29 on both. Add meal plans ($39) and payments ($9) and Everfit is $77 against CoachVana's $29, where both are included, and Everfit's processing rate and marketplace revenue share come on top.
Does Everfit take a cut of coach payments?
Everfit's published processing fee is 3.15% + 30¢ on US cards, Stripe's fee included, and clients who come through its marketplace carry a 15% revenue share for three months. CoachVana takes 0% on every client, marketplace-found included; only Stripe's standard rate applies.
Can I move my Everfit programs to CoachVana?
Yes. Export or screenshot each program and import it; days, exercises, sets and reps are parsed and matched to the exercise library. Clients import from a CSV export with their intake answers attached.

Try it beside what you have

Import your programs and one client. Keep the other platform running while you decide.

Start free

Free for your first 3 clients. 0% commission on what you sell.

Sources

  1. 1.Everfit pricing (bands, add-ons, platforms)
  2. 2.Everfit help center: Nutrition coaching, macros (plan availability)
  3. 3.Everfit: MacroSnap (client-paid AI scanner)
  4. 4.Everfit help center: Processing fees for payments
  5. 5.Everfit marketplace help: Intro fees for coaches (15% revenue share)
  6. 6.Everfit help center: Advanced Custom Branding
  7. 7.Capterra: Everfit reviews

Everfit is a trademark of its owner, which is not affiliated with CoachVana. Their pricing and features are quoted from the public sources above as of the date shown and may have changed; tell us if something here is out of date and we will correct it.