What does TrueCoach's 5% fee cost a coach?

5% of every invoice. On $5,000 a month of coaching revenue that is $250 a month, or $3,000 a year, before the subscription. CoachVana takes 0%: clients pay on your own Stripe account at Stripe's standard rate and nothing is added.

Does TrueCoach have its own food database?

Nutrition on TrueCoach runs through the MyFitnessPal integration, so clients log food in MyFitnessPal. On CoachVana clients log in the same app they train in, against targets you set in grams, with a 400,000-food database, barcode scanner and AI meal photos.

Can I move my TrueCoach programs to CoachVana?

Yes. Export or screenshot each program and import it; days, exercises, sets and reps are parsed and matched to the exercise library. Clients import from a CSV export with their intake answers attached.

Compare

CoachVana vs TrueCoach: pricing, the 5% payment fee and nutrition compared

TrueCoach is a clean, well-liked programming app. Where it differs from CoachVana is the 5% on every payment and nutrition that lives in another app.

Where TrueCoach is strong

Rated 4.8 out of 5 on Capterra across 838 reviews, with a workout-delivery experience coaches consistently praise.
No add-on pricing: three tiers, and the pricing page says what you see is what you get.
Shareable public coach profiles with lead capture on Standard and above.

Side by side

TrueCoach column checked September 2, 2026 against the sources at the bottom of this page.

Pricing model
CoachVana
$2 per active client per month after your first 3, $29 minimum, $149 cap per coach. One plan, every feature.
TrueCoach
Three tiers by active clients: Starter (5) $29.98, Standard (20) $69.98, Pro (50) $164.98 a month, billed monthly. Above 50 clients, contact sales.¹
Free tier
CoachVana
First 3 active clients free forever, every feature. Not a trial.
TrueCoach
None. A free trial only.¹
Nutrition tracking
CoachVana
Native, included: 400,000-food database, barcode scanner, AI meal-photo estimates, coach-set targets in grams.
TrueCoach
Macro tracking runs through the MyFitnessPal integration; clients log food in MyFitnessPal.¹
Meal plans
CoachVana
Included: build, template, assign, and import a plan from a PDF, spreadsheet or Word file.
TrueCoach
Macro targets and habit tracking; no native meal-plan builder is published.²
Payments
CoachVana
0% commission. Clients pay on your own Stripe account at Stripe's standard rate; CoachVana adds nothing.
TrueCoach
TrueCoach Payments charges a flat 5% fee per transaction on the invoice total, applied to refunds as well, with a $15 chargeback fee.³
Marketplace
CoachVana
Included: a public storefront at coachvana.com/c/you and a listing in the marketplace, with client reviews and free calculators.
TrueCoach
Public coach profiles you share yourself (Standard and above). No browsable client-facing directory is published.⁴
Branded app
CoachVana
Logo, banner, accent color and app finish inside the client app, included. White-label app on the Company plan ($99/mo).
TrueCoach
Your logo and colors inside the TrueCoach app on Standard and above.¹
Program import
CoachVana
Included: programs and meal plans import from spreadsheets, PDFs, Word documents or a photo; clients from CSV.
TrueCoach
Programs are built in the app; no document or photo import is published.
Platforms
CoachVana
Web dashboard for coaches; free iOS and Android app for clients (coaches can use it too).
TrueCoach
Web, iOS and Android, with separate client and coach apps.¹

	CoachVana	TrueCoach
Pricing model	$2 per active client per month after your first 3, $29 minimum, $149 cap per coach. One plan, every feature.	Three tiers by active clients: Starter (5) $29.98, Standard (20) $69.98, Pro (50) $164.98 a month, billed monthly. Above 50 clients, contact sales.¹
Free tier	First 3 active clients free forever, every feature. Not a trial.	None. A free trial only.¹
Nutrition tracking	Native, included: 400,000-food database, barcode scanner, AI meal-photo estimates, coach-set targets in grams.	Macro tracking runs through the MyFitnessPal integration; clients log food in MyFitnessPal.¹
Meal plans	Included: build, template, assign, and import a plan from a PDF, spreadsheet or Word file.	Macro targets and habit tracking; no native meal-plan builder is published.²
Payments	0% commission. Clients pay on your own Stripe account at Stripe's standard rate; CoachVana adds nothing.	TrueCoach Payments charges a flat 5% fee per transaction on the invoice total, applied to refunds as well, with a $15 chargeback fee.³
Marketplace	Included: a public storefront at coachvana.com/c/you and a listing in the marketplace, with client reviews and free calculators.	Public coach profiles you share yourself (Standard and above). No browsable client-facing directory is published.⁴
Branded app	Logo, banner, accent color and app finish inside the client app, included. White-label app on the Company plan ($99/mo).	Your logo and colors inside the TrueCoach app on Standard and above.¹
Program import	Included: programs and meal plans import from spreadsheets, PDFs, Word documents or a photo; clients from CSV.	Programs are built in the app; no document or photo import is published.
Platforms	Web dashboard for coaches; free iOS and Android app for clients (coaches can use it too).	Web, iOS and Android, with separate client and coach apps.¹

What it costs per month

Platform subscription only, before payment processing. CoachVana: first 3 clients free, then $2 per active client, $29 minimum, $149 cap.

10 clients

CoachVana$29

TrueCoach$69.98

Standard (20 clients). Nutrition via MyFitnessPal; payments carry 5% per transaction.

30 clients

CoachVana$54

TrueCoach$164.98

Pro (50 clients). Payments carry 5% per transaction.

75 clients

CoachVana$144

TrueCoach—

Above 50 clients TrueCoach quotes by email; no published price.

Moving from TrueCoach

01Export your client list from TrueCoach as a CSV, and your programs as spreadsheets or PDFs (screenshots work too).
02Import the programs into CoachVana: each file is parsed into days, exercises, sets and reps, exercises matched to the library, rest days kept. Review and save to your library.
03Import the client CSV, map the columns once, and every client gets an invite with their intake answers attached. Assign their program in the same step.
04Set up your plans on your Stripe account, then move each client's billing on the day their old subscription would renew, so nobody pays twice.
05Run both for two weeks, then cancel TrueCoach.

Questions

What does TrueCoach's 5% fee cost a coach?: 5% of every invoice. On $5,000 a month of coaching revenue that is $250 a month, or $3,000 a year, before the subscription. CoachVana takes 0%: clients pay on your own Stripe account at Stripe's standard rate and nothing is added.
Does TrueCoach have its own food database?: Nutrition on TrueCoach runs through the MyFitnessPal integration, so clients log food in MyFitnessPal. On CoachVana clients log in the same app they train in, against targets you set in grams, with a 400,000-food database, barcode scanner and AI meal photos.
Can I move my TrueCoach programs to CoachVana?: Yes. Export or screenshot each program and import it; days, exercises, sets and reps are parsed and matched to the exercise library. Clients import from a CSV export with their intake answers attached.

Try it beside what you have

Import your programs and one client. Keep the other platform running while you decide.

Start free

Free for your first 3 clients. 0% commission on what you sell.

Sources

TrueCoach is a trademark of its owner, which is not affiliated with CoachVana. Their pricing and features are quoted from the public sources above as of the date shown and may have changed; tell us if something here is out of date and we will correct it.